HARLEM, NY (Tuesday, October 13, 2009) Celeste Beatty of Harlem Brewing Company, brewers of Sugar Hill Beer along with Harlem World Magazine will launch Sugar Hill Cooks, a Harlem food series, at Miss Maude’s Spoonbread. The event will take place at 547 Lenox Avenue on Tuesday, October 27 from 6 to 9pm. Beginning in October through December, this series will introduce exciting mouth-watering recipes and signature dishes from three of the most renowned food establishments in Harlem. Each course will be infused with Harlem’s own Sugar Hill Beer. Throughout these culinary gatherings, live jazz performances and celebrity guest appearances will highlight the evening.
Celeste Beatty, the founder and CBO of Harlem Brewing Company, says “Harlem was the inspiration for the beer. I named the beer Sugar Hill Ale because Sugar Hill was the neighborhood that heavily influenced me growing up and many great personalities helped define Harlem.” Since good food, music and tasty beer often go hand and hand, Ms. Beatty realizes the importance of bringing a sense of rhythm to her food by introducing Sugar Hill Beer into her own delicious recipes, a collaboration with award-winning company Beer Chef Khouri Beatty. Hence the motivation behind her catchy slogan, Taste the Music!
As a way of staying in rhythm with the musical culture that colors Harlem’s canvas, a portion of the proceeds for Sugar Hill Cooks will go to the Jazz Foundation of America. This non-profit organization is dedicated to helping our beloved jazz artists in need of housing, healthcare, and other well-deserved benefits. Local jazz musicians will be featured at these gatherings.
Daniel Tisdale, the founder and CEO of HW is proud to be the primary media sponsor of this social event. Tisdale says, “HW functions on a consumer centered mentality, which is why it values serving the community through its content and partnerships. The founder continues to say, “Celeste and Sugar Hill Beer have always been a good friend and partner of Harlem World and the community. We’re proud of her accomplishments and are excited in bringing a new flavor to Harlem with the Sugar Hill Cooks series.”
In the months ahead, Sugar Hill Beer and Harlem World Magazine look forward to collaborating with great restaurants such as Gospel Uptown, Sylvia’s, and Melba’s. This series plans to enhance all of your senses with good food, jazz and true community spirit under one roof for your dining pleasure!
About Sugar Hill Cooks
Sugar Hill Cooks will be held at Miss Maude’s Spoonbread 547 Lenox Avenue, NYC between 137th and 138th Street on Tuesday, October 27, 2009 from 6-9pm. Series will include one hour open bar featuring specialized Sugar Hill cocktails, food, live music, relaxed socializing and gift bag. Tickets are $61.88 ($50.00 + Tax & Gratuity) and can be purchased online at http:/hwmsugarhillbeer09.eventbrite.com.
About Harlem Brewing Company
The Harlem Brewing Company story starts about 86 years ago. Legend has it that during Prohibition a special beer was being made uptown in Harlem that was the rave!
During the early years of the Harlem Renaissance, this secret brew could be found in Speakeasies and after hours spots all over Harlem. It was said to be the brew of choice for the many great musicians and artists that flourished in Harlem at that time. As alcohol was illegal during prohibition this beer was brewed in secret, a well-preserved African tradition handed down from generation to generation. (It is not widely known that beer has an ancient history that dates back hundreds of years to Africa. The tradition was brought to the shores as early as the 1600s). Sugar Hill Beer brings you that authentic delicious, unique taste Harlemites loved during the Renaissance. After a series of very intense jam sessions (meaning practice, research and more practice) lasting days, weeks and a couple of years, we finally mastered the art of the brew, balancing our water, hops, barley, and yeast. We also went on a beer tour via plane, train and automobile from Cooperstown, NY to Europe and on to Africa. With your support, Sugar Hill Beer has gained local and international praise and can be purchased at many great venues including the Guggenheim Museum, Lincoln Center, Metropolitan Museum of Art, Whole Foods, Fairway and Pathmark.
About Spoonbread Restaurant
Over The Past Decade Spoonbread Restaurants Have Become Landmarks For Authentic Southern Cuisine In Harlem. Miss Mamie’s On West 110th St and Miss Maude’s Located At 138th and Lenox Ave In Central Harlem Have Received Rave Media Reviews Including the NY Times, Daily News, NY Post, Amsterdam News, NY Beacon, O Magazine, New York Magazine, Food Network, Fox TV, NY1 TV To Name A Few. The Leading Restaurant Industry Rating Survey, ZAGAT, Applauds Spoonbread’s “Top-Notch Service” And Quote: “Ribs, Chicken and Collard Greens So Good They Bring Tears To The Eyes”. Owner, Former Wilhemina Model Norma Jean Darden, Also Operates Spoonbread Catering, New York City’s Largest African American Owned Catering Company.
About Jazz Foundation of America
For 20 years the JAZZ FOUNDATION OF AMERICA has been the first and only national organization that has quietly been saving the homes and lives of elder jazz and blues musicians in crisis. Since Katrina, they have rescued hundreds of New Orleans musician families, young and old-averaging 1600 cases a year. To join this important campaign, please go to http://www.jazzfoundation.org.
About Harlem World Magazine
Harlem World Magazine is a service to the community offering events, news, politics, fashion and gossip. Allegiance to one’s community is nothing new to the Tisdale family. In fact, Tisdale’s uncle, Charles Tisdale, owned and published the Jackson Advocate. He was also a leader in the civil rights movement. The late Tisdale was at the helm when the paper received the National Black Chamber of Commerce Newspaper of the Year, the Nation of Islam Freedom Fighter and the Southern Christian Leadership Conference Journalism Awards. Daniel Tisdale is following in his uncle’s foot steps and creating media that will both inform and assist the Harlem community.
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I just bought a case of Sugar Hill for my girlfriend in Pittsburgh. I used to live in NYC, and everytime she would come to visit, we had to find Sugar Hill. I also purchased the t-shirt. Do you have any logos or stickers you could send me so that I can decorate her card and her presents. Also, I see you have a recipe book. Do you have a link to the recipes for my friends who aren’t as much as beer drinkers. I spoke with Celeste the other day. I would love to promote your beer out here either with stickers, hats, bumper stickers, etc… What can I do to help?
Thank you,
Jennifer