Media
RJR Communications, Inc. announced today that it is seeking new investors for the company which includes its flagship publication American Legacy. “We recently had a deal pending with an investment group that unfortunately could not follow through on their commitment and therefore at this time must discuss our investment opportunity with other interested parties” said Rodney J. Reynolds, founder and publisher of the magazine.For nearly fifteen years American Legacy has been educating and entertaining its more than 2 million readers with in-depth stories of African-American history and culture. Over the years the magazine has developed several ancillary products which include a television program, children’s magazine, a black history curriculum guide and most recently, a board game based on the magazine. The magazine also has produced an 18-wheel mobile truck exhibit that has toured numerous cities across America.
The company announced in November that advertising pages and revenue were trending up in 2009 despite the economy and major changes in the media industry.
American Legacy magazine is distributed nationwide to over 2.25 million readers through black churches, educational and cultural institutions. Also available on newsstands and through paid subscriptions, American Legacy is owned by RJR Communications, Inc. In addition to the magazine, other brands include American Legacy’s Black History Curriculum Guide and its “Know Your History” board game.
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On one hand, it is pleasing to see RJR Communications reaching out to non-traditional media to solicit investment in a relatively traditional media publication. The magazine is a great product and highly relative to the black community for more than one reason. I personally believe that the leadership in charge of its innovation needs a “fresh perspective” on where black media is and needs to be to meet the needs of its target audience. I would love to see the Blacksonville Community Network develop strategic partnerships with print media and cultural outlets to establish the “sexy digital packaging” needed to appeal to the next generation of urban American.
Jermyn,
Thank you for the comment, it’s a great 21st century approach. Are you working on “strategic partnerships with print media and cultural outlets to establish the ‘sexy digital packaging’ needed to appeal to the next generation of urban American”?
HW