Why Is Winter Olympics Not Popular For Black TV Viewers?

Sports

The Winter Olympics traditionally have never been big with black TV viewers, and this year is apparently not going to be the exception. The Opening Ceremony, which typically draws the largest audience, attracted 1.6 million black viewers, and made No.8 on the chart of Top 25 shows for the week. But that wasn’t even close to the 2.9 million Fox’s American Idol had to claim the top spot. It remains to be seen how many tuned in to see African-American speed skater Shani Davis’ gold medal win in the 1000 meters race.
The  games in Vancouver didn’t even help NBC’s most watched network status. CBS retained the title with 16.4 million tuning in 11 of its chart-making shows. Fox was second most popular network, posting 12 million across seven shows. ABC was third with 5.7 million for five shows.

The total number of viewers for the Top 25, according to Nielsen data, was down Super Bowl week viewing by 24 percent to 36.6 million.

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | % AA Homes | No. of AA Viewers 2+

1 AMERICAN IDOL-TUESDAY FOX 13.9 2,925
2 AMERICAN IDOL-WEDNESDAY FOX 12.5 2,505
3 NCIS: LOS ANGELES CBS 11.8 2,124
4 THE GOOD WIFE CBS 10.9 1,960
5 CSI: MIAMI CBS 9.9 1,667
6 NCIS CBS 9.2 1,629
7 GREY’S ANATOMY-THU 9PM ABC 8.2 1,413
8 WNTR OLYM OPEN CEREM NBC 7.5 1,618
9 CSI: NY CBS 7.3 1,412
10 CRIMINAL MINDS CBS 7.2 1,365
11 HOUSE FOX 7.2 1,529
12 PRIVATE PRACTICE ABC 7.2 1,298
13 24 FOX 7.1 1,479
14 THE MENTALIST CBS 6.9 1,264
15 UNDERCOVER BOSS CBS 6.8 1,404
16 60 MINUTES CBS 6.6 1,218
17 EXTREME MAKEOVER:HM ED-8P ABC 6.4 1,157
18 HUMAN TARGET FOX 6.3 1,264
19 COLD CASE CBS 6.1 1,143
20 LAW AND ORDER:SVU NBC 5.8 960
21 AMW: AMERICA FIGHTS BACK FOX 5.8 1,201
22 TWO AND A HALF MEN CBS 5.5 1,060
23 PAST LIFE PVW TUE-2/9 9P FOX 5.4 1,129
24 THE DEEP END ABC 5.1 867
25 CHARLIE BROWN VALENTINE ABC 4.9 1,029
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