Luster Products has announced its selection of Grammy winning R&B singer-songwriter and actress LeToya Luckett who replaces Keyshia Cole as the fresh, new face of Luster products. Luckett’s image and autograph are featured on the new Smooth Touch Limited Edition relaxer kits in regular and super strength. The Smooth Touch relaxer kits featuring Luckett’s image began shipping in late June and will appear in stores across the country beginning later this summer.
In late June, millions of viewers of the 2010 BET pre-Awards broadcast caught a glimpse of the new Smooth Touch Limited Edition relaxer kits featuring Luckett’s image in the debut of, “Star Studded,” the brand’s first television commercial.
“Letoya Luckett is beautiful, successful and multitalented, and Luster Products is pleased to have chosen her to be the brand ambassador for Smooth Touch,” said Jory Luster, president of Luster Products. “We look forward to the continued evolution of the Smooth Touch brand and are excited that LeToya will be a part of that.”
Luckett began setting trends before becoming known internationally as an artist or being selected as the face of Smooth Touch. “I’ve always been comfortable creating new styles and trying different looks, so, for me, Smooth Touch, a brand that celebrates being unique and beautiful, is a completely natural fit,” Luckett said. “I honestly never dreamed that I would go from being a little girl who played “dress up” to being the face of a brand for women who want superstar hair. I’m looking forward to taking Smooth Touch to the next level.”
Beginning next month, Luckett will make retail and other appearances on behalf of Smooth Touch in several U.S. cities, and be featured in Smooth Touch television, print, outdoor and digital advertising.