BET’s Keeping It Rich With Sakina Launch Party

On November 17, The New York Helmsley Hotel was the site of a celebration of a historic partnership between Cole Media, Inc. and BET.com. Some of the most talented media, finance, and marketing people in the industry, came out to see the premiere of Keeping It Rich with Sakina, the original web show hosted by award-winning finance journalist, adjunct professor, and entrepreneur, Sakina Spruell Cole.

Lateef Sarnor, director of sales development and client services for BET Networks shared details about the 4-part series more than 75 guests who mixed and mingled while discussing deals and wealth-building tips over cocktails. Proving that wealth and luxury go hand-in-hand, Jocelyn Taylor, CEO of JRT Multimedia and former publisher of UPTOWN Magazine was the featured guest, of this brand-new web series.

“Sakina’s show is intelligent, thought provoking and urgent; especially in these economic times,” said Ms. Taylor, who attended last night’s event.

Sakina, who has written many articles for Black Enterprise, received accolades from its Senior Vice President and Editor-In-Chief of BlackEnterprise.com, Alfred A. Edmond, Jr. “Sakina is one of the best financial journalists out there. I’m not surprised at her success.”

Celebrity photographer Terrence Jennings, captured the industry leaders in attendance such as Sekou Writes, editor-in-chief of SimplyRides.com, an online automotive magazine geared toward affluent multicultural women; Dayna Gilliard, corporate accounts director, of ESSENCE magazine; and Darryl Dye, national director of sales at NBC’s the Griot.com

Click here to view the photo gallery.

Various episodes of the series will highlight candid conversations about money to help viewers define and live a “rich” lifestyle and will feature experts on topics such as insurance, mortgages and consumer credit, as well as, “Who’s Keeping it Rich?” episodes. In these episodes, Sakina will delve into “rich” conversations with high net-worth individuals who are living their own definition of a rich lifestyle. Terrence J, popular host of BET’s own 106 & Park is slated to be a guest on an upcoming episode. The premiere can be viewed at www.bet.com/news/keepingitrich/.

“I wanted to partner the Keeping it Rich with Sakina show with BET.com because I believe together, we can truly make an impact in closing the wealth gap,” says Sakina, host of Keeping it Rich with Sakina and CEO of Cole Media, Inc which produces the show. “It is my hope that my comfort and candor in discussing my own financial situations leads viewers to become more communicative and thereby more savvy with their money.”

Along with the web show, the Keeping It Rich™ brand also includes a seminar and a column for college students. All of the products deliver personal finance information in a lively and upbeat format to educate its audience about wealth building strategies. Since 2003, Keeping It Rich™ has built a substantial and steadily growing fan base of teens, students, and college-educated individuals from around the country through its unique blend of important information and easy to understand language.

For more information, contact Kobe Swanson, BET Networks, 212-205-3023, kobe.swanson@bet.net or please visit http://www.bet.com.

Photo credit: Terrence Jennings