Leave it to Snoop Dogg to come up with another way to bring in the green from Hollywood to Harlem.
The “Gin & Juice” rapper and entrepreneur’s latest — “Rolling Words: A Smokable Songbook” — is a book of the hip-hop star’s lyrics, printed on rolling papers.
Not only are the words to his classic songs “Gin & Juice,” “Drop It Like It’s Hot” and “Nuthin’ But a ‘G’ Thang” printed out on the paper, the book comes with a strike board on the spine, so users can light matches off it.
The book will not go on general release but may see a limited edition for sale online in the near future. Those who attended the Coachella Valley Music & Arts Festival in California earlier this month – where Snoop Dogg is headlining with Dr Dre – will be able to sample the papers attached to posters located around the site. Here’s the man himself talking about the project:
There’s plenty of inspiration here for those involved in publishing to build upon the ideas.
Do you have high hopes for Snoop’s new venture? Leave your thoughts in the comments section below.