Today, AT&T* and Entertainers Basketball Classic (EBC) announced an official sponsorship agreement for the 2012 tournament at Rucker Park …... that will enhance the visitor experience at one of the city’s premier sporting events. Each Wednesday during the regular season will be “AT&T Day” at the street ball tournament, which has hosted elite college and pro basketball players throughout its history.
On AT&T Days, the company will provide fans with various off-court activities such as a tablet arcade, a t-shirt printing station where fans can receive nicknames just like the players do during games, and on-site device demos. Fans can also take advantage of year-round free Wi-Fi service at the park. Wi-Fi came to Rucker last week as part of AT&T and the Bloomberg Administration’s initiative to bring Wi-Fi to parks across all 5 boroughs.
“This tournament is a hallmark summer event in New York City where the best players from around the country come to compete,” said Tom DeVito, AT&T vice president and general manager for New York and New Jersey. “AT&T is proud to be part of this legendary tournament and support the park, players and fans. Our support of EBC is part of AT&T’s continued commitment to the diverse communities we serve.”
“It’s our pleasure to partner with a brand that gets it, like AT&T,” said Greg Marius, EBC CEO and Founder. “What we do in the community during these hard times is essential to help people push through the summer with a smile on their faces. The attending celebrities and players are all a part of the Entertainers Basketball Classic experience; provided absolutely free to the public. AT&T’s generosity and support helps keep it that way!”
EBC, which attracts tens of thousands of fans throughout the course of the tournament, runs five days-a-week through Friday, August 17th.