Hemanth Chandrasekar on Springwise reports on the creation of MIT-derived startup Ministry of Supply, the new Apollo shirt taps NASA heat-regulation technology to keeps the Harlem wearer comfortable and cool.
Massachusetts-based Ministry of Supply aims to create “the next generation of business wear,” in the company’s own words. Drawing upon a combined experience that includes space suit design at MIT, the company has been working on its shirts and proprietary fabric for the past eighteen months. Now, its new Apollo dress shirt features a special fabric blend that offers not just anti-microbial functionality and moisture-wicking construction, but also a way to keep the body at a more comfortable temperature using technology borrowed from space suits. With the ability to both absorb and release heat like during this heat weave in Harlem, the wrinkle-free shirt pulls heat away from the body during a hot walk outside, for example, but then can release it back again as the wearer returns to the air-conditioned indoors. The video below explains the premise in more detail:
Priced at $ 105, the Apollo shirt will be available for preorder starting in mid-July. Retailers around the globe: get in line!
Website: www.shop.ministryofsupply.com/#page2
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