Modell’s Sporting Goods Steps Up in Hurricane Sandy Aftermath

Now, you have another reason you Gotta Go To Mo’s on 125th Street! In the wake of Hurricane Sandy to support those affected by the devastation, Modell’s Sporting Goods has partnered with the Goodwill Industries of New York/New Jersey and launched dollar donation campaigns at all New York City area stores.

Beginning on Wednesday, November 7^th, all New York City-area stores will act as drop-off locations for the Goodwill Industries of New York/New Jersey, allowing customers to bring in and donate new/used clothing, non-perishable foods and other goods.  All items will be distributed to local shelters in the area, helping those at the core of the natural disaster who have been affected by Sandy the most.

In addition to the Goodwill partnership, Modell’s has launched in store “dollar donation” campaigns.  Customers will have the opportunity to donate one dollar or more at the register upon checking out.  All proceeds will be given to the Mayor‘s Fund to Advance New York City, a 501c3 charitable organization.  100% of donations will be dispersed directly to relief efforts and organizations from now through December 1^st.

“Modell’s has always taken pride in being entrenched with the local communities,” said Mitchell Modell, CEO of Modell’s Sporting Goods (who is just off a successfull Season 4 premiere last week of CBS’s  Undercover Boss).  “We are very saddened by the unprecedented devastation left by Sandy, and look forward to doing whatever we can to assist in the rebuilding efforts of this great city.” To date, Modell’s has already partnered with Nike, Adidas, Under Armour and Champion in donating over $100,000 in product to shelters housing families from the hardest hit areas in the region.

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