Dipset leader Cam’ron is ready to make it a hot summer after teaming up with Reebok Basketball for the release of its upcoming Blacktop Retaliate sneakers. #LaceUp
Killa Cam shows love to his New York roots in a new promotional clip for the kicks.
Cam’ron hits the West 4th Street Courts in NYC to ball in the Reebok Blacktop Retaliate. Built to meet the demands of athletes without compromising style, the Blacktop Retaliate takes inspiration from the incredibly popular Reebok Blacktop collection originally introduced in the 90s. Reebok Blacktop: on-court technology, off-court style. The Blacktop Retaliate will hit shelves at key retailers Jimmy Jazz, City Gear, Expressions, Shoe City and Reebok.com for $125 on June 1st. (M&C Saatchi)
Earlier this month, Cam released his new “Dipsh*ts music video.
Cam’ron reunites with his fellow Diplomat Juelz Santana in the video for “Dipsh*ts,” his collaboration with A-Trak. The Harlem crew takes it back to hip-hop’s heyday in the Ricky Saiz-directed clip (“‘Yonce”), which features a mink-clad Cam and cameos from Chromeo and Roc-A-Fella co-founder Damon Dash aka “Champagne Dame.” The explosive summer anthem, produced by Just Blaze, A-Trak, and Oliver, will appear on Cam’ron and A-Trak’s upcoming EP Federal Reserve. (Rap-Up)
Recently, Cam revealed fans could look forward to him releasing a new project with fellow Harlem, New York native Smoke DZA.
“I got the ‘First of the Month’ project coming out probably next month,” Cam tells Info. “Dame put together the A-Trak collaboration which is called ‘Federal Reserve.’ me and Smoke DZA got a project going on. It’s like five different projects, basically what we’re doing now is just trying to figure out the timing for everything. It’s probably 150 new songs done.” (Miss Info TV)
Last fall, Cam said Dipset members’ personal obligations and responsibilities had kept a reunion album off shelves.
“It might’ve passed, it might not; I can’t say. We do shows four, five, six times a year together. We get booked to all do shows, it’s just that everybody all got their personal thing goin’ on,” Cam explained to MTV News on Wednesday of the Dips reunion and comeback album Diplomatic Immunity 3. “Jim [Jones] is doing clothing, [Juelz Santana] doing clothing, I’m doing movies and clothing. It’s just that everybody’s got to find that space. What we don’t want to do is dilute it and make it seem like it’s fake.” (MTV)
Check out Cam’ron’s promotional clip: