Fine-Tune Your Brand By Identifying Your Business Niche In Harlem

One of the best brands in Harlem has been Rao’s (see above), there brand has been anything but generic. Is your business’s brand too vague? “Generic” is the death knell for a small company’s brand. Continue Reading →

4 Self-Inflicted Missteps That Get Brands Into Trouble From Harlem To Harere

Remember Blockbuster? At one time, the chain of 9,000 video-rental stores seemed to be everywhere and families spent their Saturday evenings perusing the shelves for the latest releases. Continue Reading →

Starting A Brand From Scratch In Harlem Or Harare

brandingBy Joe Pantigoso

Recently, while mentoring a group of student startups, I was asked how to start a brand from scratch. Startups, I’ve found, are incredibly knowledgeable and expert at their new ventures, but often less experienced at branding. Continue Reading →

Apollo Theater To Hold Amateur Night Auditions In Harlem, Philly And DC

apollo1The Apollo Theater announced today that it will hold auditions for its legendary Amateur Night show, now in its 82nd year, in multiple cities this Fall. Continue Reading →

Does A Company’s Reputation Rest On The Shoulders Of The CEO?

puff daddy-mark-zuckerberg-jeff-bezos1When you think Amazon.com, you think Jeff Bezos. When you think Facebook, you think Mark Zuckerberg. When you think of musics, you think of Harlem Puff Daddy. Continue Reading →

3 Reasons To Cultivate A Personal Brand

Businessman looking at himself in mirror to encourage and find himself confident.

Starbucks understands the importance of promoting its brand. So do Whole Foods, Disney and McDonald’s, just to name a few. Continue Reading →

Your Brand Brainstorming Worksheet From Harlem To Hollywood

brandingBrainstorming is emotional, not rational. While you should have information from your market research in mind while brainstorming, it’s important to be creative. Continue Reading →

How To Improve Your ‘Brand’ This Year In Harlem

harlem oneof  kind..Perhaps more than in any other time in history, in 2016, your name is your brand, says Pamela J. Green, a business and branding expert. Continue Reading →

How To Improve Your ‘Brand’ In Harlem

east-harlem sliderPerhaps more than in any other time in history, in 2016, your name is your brand, says Pamela J. Green, a business and branding expert. Continue Reading →

Harlem World Magazine Demo Upending Stereotypes

nielson at african american in harlemToday, Nielsen released Increasingly Affluent, Educated and Diverse: African-American Consumers – the Untold Story, the fifth installment in its Diverse Intelligence Series, which is the main demographic of Harlem World Magazine. Continue Reading →