Don’t Miss or Misinterpret Your Target Customers
Harlem Business Alliance Presents: Kevin Howell
The concept, “Target Market” is a buzz phrase used by many marketers and business owners. Not surprisingly, there are still significant misconceptions about its importance and relevance to a successful marketing plan. Continue reading
Posted in Consumer, Harlem, Harlem business, Harlem marketing
Tagged 4P’s of marketing (price, Anchor Strategy Group, anchorsllc.com, Borroughs Lamar, Business, business advice, business strategy, gender and age, Harlem, Harlem Business Alliance, Harlem World Magazine, hw lounge, Kevin Howell, market, Marketing and Advertising, Marketing plan, place, product, promotion), small business, Target market
In the Will Ferrell comedy Anchorman, Paul Rudd’s character proudly proclaims that his cologne — Sex Panther — is “illegal in nine countries.” He goes on to brag about its lady-killing qualities: “They’ve done studies, you know. Sixty percent of the time, it works … every time.” Continue reading
Retail rents in Harlem are duplicating the path taken by home prices and rents in the area since the boom. According to the New York Daily News, that increasingly means national chains are replacing the Harlem’s beloved mom-and-pop businesses. Continue reading
Posted in Business, Business Services, Consumer, Digital, Economic Development, Harlem, Harlem marketing, Harlem transportation, Harlem World, Harlem World Magazine
Tagged 125th Street, 125th Street (Manhattan), 125th Street BID, Aloft Harlem, Apollo Theater, apollotheater, Douglas Elliman, Executive Fashions, Faith Hope Consolo, Floor Area Ratio, Harlem, harlem lofts, Kurien Thomas, mom-and-pop businesses, money doesn’t stay in the community, Red Lobster, Robert Pair, Spanish Harlem, whole foods, Whole Foods Market, WXYZ Bar
Consumer
Beating the heat this summer is an expensive proposition as temperatures soar into the triple digits in some parts of the U.S.
Cities like Harlem have endured record-setting highs Tuesday, with more than half a dozen topping temperatures not seen since 1999, according to Accuweather.com. Continue reading
Consumer
We thought this video was interesting. People all over the world were asked what were the things that make them truly happy? It’s a business piece, but yet speaks to our values and how consumerism is taking over:
From Trendwatching.com
Consumer
If there was ever a time not to procrastinate, that time is now.
With the economy in poor shape, and many Americans pulling back on their spending for fear of what tomorrow (or even this afternoon) will bring, now is not the time to assume that the cost of some of your entertainment and communication expenses are set in stone.
I found that out the hard way recently when I wondered if I could pare my expenses. Off in the corner of my desk sat a forlorn fax machine. Once humming with activity, it had been quiet for most of the last three years, except for the occasional times it spit out an ad for a fake vacation or bogus health care plan. I gave it little thought. That was the problem.
I canceled the fax’s rarely used, but just as rarely noticed, phone line and cut my monthly expenses by $30.
Consumer
The Federal Deposit Insurance Corporation (FDIC) has launched an awareness campaign designed to help African American consumers learn more about the benefits of federal deposit insurance.
Now more than ever, consumers are thinking about the safety of their money. The FDIC is expanding its nationwide public awareness campaign to reach into different communities, including the African American community.
“For over 75 years, no one has ever lost a penny of insured deposits,” said FDIC Chairman Sheila Bair. “Our goal with this outreach effort is to help African American consumers understand the basics of FDIC deposit insurance and provide reassurance that, if they are within the insurance coverage limits, their money is 100 percent safe.” Continue reading
Posted in Consumer
Consumer
As consumers around the world make their New Year’s resolutions for 2009, it’s a pretty safe bet that quitting smoking ranks high on the list of the most common ones. With that in mind, pharmaceuticals giant Pfizer recently launched a novel campaign to publish the photos of those who plan to quit in no less a public place than a Times Square billboard. Continue reading
Posted in Consumer
Joins with Consumers Union , NYPIRG in Effort to Improve Cable Accountability, Protect Consumers-
New York City Comptroller William C. Thompson, Jr. today unveiled a “Cable Consumer Bill of Rights” aimed at protecting New York City consumers by demanding significant protections in cable companies’ franchise agreements with the City. Continue reading
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