HW Pick: Timbaland Keynotes ASCAP “I Create Music” Expo

timbaland at ascapThe 11th Annual ASCAP “I Create Music” EXPOconfirmed that multi-platinum super-producer Timbaland will participate in a keynote interview at this year’s event on Friday, April 29, 2016 at 4:30 PM. Timbaland, the five-time ASCAP Songwriter of the Year who is currently Executive Music Producer for the hit FOX TV series Empire, will discuss his career and how he pioneered an R&B/hip-hop sound that endures today.The 2016 ASCAP “I Create Music” EXPO takes place April 28 – 30, 2016 at the Loews Hollywood Hotel in Los Angeles.

Timbaland has three Grammys to his credit, including two “Best R&B Song” awards for Beyoncé’s “Drunk in Love” featuring Jay Z, and for Justin Timberlake’s “Pusher Love Girl.” The in-demand producer, writer and artist first made his mark on the music industry in the 1990s, working on massively successful and influential albums Ginuwine…The Bachelor by Ginuwine, One in a Million by Aaliyah, and Supa Dupa Fly by Missy Elliott. He has since produced a long line of A-list artists, including Beyoncé, Drake, Usher, Jay Z, Nas, Eminem, Ludacris, Snoop Dogg, Nelly Furtado, Fabolous, Petey Pablo, Limp Bizkit, No Doubt, Justin Timberlake, Harlem’s Alicia Keys, Cee Lo Green, Jennifer Lopez, The Black Eyed Peas, The Pussycat Dolls, Jamie Foxx, Diddy, Rihanna, 50 Cent, Kanye West, OneRepublic, Flo Rida, Madonna, New Kids on the Block, Mariah Carey, Mary J. Blige and Lil Wayne, among many others.

As a solo artist, Timbaland reached the Top 5 of the Billboard 200 chart with his platinum-selling album Shock Value. That record included the Billboard Hot 100 chart-topper “Give It to Me,” featuring Nelly Furtado and Justin Timberlake, as well as “Apologize (Remix)” featuring One Republic and “The Way I Are” featuring Keri Hilson, which reached #2 and #3 on the chart, respectively. Timbaland’s followup, Shock Value II, featured three Top 40 singles.

Other new talent added to the 2016 ASCAP “I Create Music” EXPO includes singer-songwriter Brian McKnight (“One Last Cry”) on the Thursday, April 28 at “I Create Music” Center Stage show; 2016 Grammy-nominated retro-soul singer-songwriter Andra Day on Friday, April 29 at the “Women in Music” session; and LaShawn Daniels (Lady Gaga’s “Telephone;” Destiny’s Child’s “Say My Name”) on Saturday, April 30 at “Writer’s Jam.”

Previously announced sessions for 2016 ASCAP “I Create Music” EXPO include the “We Create Music” keynote session featuring Grammy and ASCAP award-winning singer-songwriter Melissa Etheridge, Lady Antebellum’s Charles Kelley, chart-topping “Cheerleader” songwriter OMI, Grammy-winning songwriter Dan Wilson (Dixie Chicks, “Not Ready to Make Nice”), multi-platinum songwriter, solo artist and Matchbox Twenty frontman Rob Thomas and “King of Reality TV” composer David Vanacore; a conversation between Nate Ruess, songwriter and vocalist for the Grammy-winning group fun. and ASCAP President and Hall of Fame songwriter Paul Williams; andan attendee song feedback session with Desmond Child and Antonina Armato (“Love You Like a Love Song”). The lineup also features Master Sessions with rock royalty Pat Benatar & Neil Giraldo, gospel hit makers Warryn & Erica Campbell, James Fauntleroy (Rihanna’s ANTI co-writer), Ashley Gorley (athree-time ASCAP Country Songwriter of the Year); Greg Kurstin (songwriter-producer behind Adele’s “Hello” and Sia’s “Chandelier”), Ariel Rechtshaid (producer for Adele’s “When We Were Young” and Vampire Weekend’s Modern Vampires of the City), and an interview with Salt-N-Pepa,the boundary-breaking trio who opened up the rap genre for women.

Related:  Morgan Heritage Talks At Build

Now in its 11th year, ASCAP’s “I Create Music” EXPO is the premier conference for songwriters, composers, artists and producers in all music genres. Participants can attend creative and business-focused panels, workshops, master classes, keynotes, one-on-one sessions, networking events, state-of-the-art technology demonstrations and performances. The ASCAP EXPO provides music creators with an unforgettable and authentic experience – real knowledge, tools, connections and a community of support and guidance they can’t find anywhere else.

Since its inception, the event has brought together music’s biggest talents and most successful industry players to Los Angeles. Previous keynote speakers include Justin Timberlake, Tom Petty, John Mayer, Katy Perry, Bruno Mars, Quincy Jones, Ludacris, Carly Simon, Sara Bareilles, Lindsey Buckingham, Randy Newman, Jackson Browne, Steve Miller, Ann and Nancy Wilson (Heart), Diplo, Big Sean, Ne-Yo, Stargate, Bill Withers, Aloe Blacc, Jon Bon Jovi, Richie Sambora and Jeff Lynne.

For more information on the ASCAP EXPO and to register for the conference, visit: http://www.ascap.com/eventsawards/events/expo/2016/registration.aspx.

Learn more and stay in touch at www.ascap.com.

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