Marketing / Sponsorship

We know that posting an event and buying a banner ad is needed to solve your product, service and/or event needs.

We also know that isn’t enough!

Since 2003 Harlem World Magazine has been been telling the story of the greatest community in the world, Harlem. We’ve done that working with some of the best writers, photographers and videographers around.

By combing our knowledge of the market, our relationships, and our platforms is the right Gumbo to tell your story to our readers using Native Advertising, banners and sponsorship in engaging the greatest community in the world in Harlem.

What is Native Advertising?

Native advertising is a form of paid media that is frequently adopted by content marketers. By definition, it is any paid content that is “in-feed” and inherently non-disruptive. This includes promoted tweets on Twitter, suggested posts on Facebook, and editorial-based content recommendations from content discovery platforms like Harlem World Magazine.

Content marketers are increasingly turning to native advertising as it is understood to be better at building trust and engagement with prospective customers than traditional display ads.

Most recently, native content has also become synonymous with sponsored content, which is just one of six native advertising formats. This is likely due to the fact that many publications have made a push to grow their sponsored content units in recent years, following the success of the Buzzfeed model.

What are the benefits of Native Advertising?

  • The extent to which people share content related to the brand or information about the brand as part of their everyday social lives at work, on the go, or at home.
  • Average brand recall with native ads is 2X-3X more than the traditional banner ad control group.
  • Through partnering with publishers, who are true experts at engaging audiences with content, you can learn how to build out your own native ad offering.

While many brands counted on traditional display ads in the past, they’ve come to realize that native ads garner much higher Call To Action (CTAS). In fact, reading a native ad headline yield 308x more time of consumer attention than processing an image and banner.

The Do’s and Don’ts of Native Advertising Content

Do

  • Properly label your content
  • Draw from social media when determining what types of headlines to use
  • Use body copy to smoothly lead the reader to your intended next step

Don’t

  • Use inaccurate, misleading, or overly sensational headlines or ad copy
  • Write headlines that are “too good to be true
  • Create articles with duplicate content based on other affiliate offers
  • Encourage accidental clicks by implementing ads (or images) that appear to be organic content

Once a user engages with your native ad experience, you can retarget them with relevant display ads that have a much better chance at effectiveness.

Native Ad Themes That Work

  • Information Content Themes: Education
  • Informational content aims to educate the reader about a new or unheard of concept relative to their lives.
  • Pleasure to Your Eyes: Interesting Visual Media
  • People love visual media and they especially love visual media that makes them laugh.
  • Simple and Effective: How To/Tips and Tricks

According to Google, more than 100M hours of how-to content have been watched in North America so far this year.

  • Engage Them: Quizzes and Surveys

Anyone on Facebook has probably seen your friends sharing their quiz results in their news feed. Viral quiz sites have blown up over the past couple of years.

Using Harlem World Magazine as a Native Advertising Platform

With Harlem World Magazine Content packages, links to your brand’s content appear as recommendations on some of Harlem’s largest content publishers, including sites like:

If you have a great content a post, a terrific review from the press or an influencer, or a video you co-created you can receive likes, shares and re-posts, that can help your content get discovered.

The Harlem World Magazine Google Analytics, which taps into a deep reservoir of unique content consumption data from across our network, allows us to personalize recommendations for each audience member. Plus, Harlem World Magazine optimizes on engagement, so the more interesting your content and the more visitors you drive, the more you will be recommended around the web.

Our unique placement allows us to find the right audience for your content while they are actively looking for something new and interesting to discover.

Read more About Harlem World Magazine and our demographic HERE


What Does Native Advertising Look Like?

brow-lady-prmo-screen-shot2Content And Sponsored Posts 

brow-lady-prmo-wordpress-promo-screen-shot22

Slider, Widgets And Directory 

Promoted Listings 

Call us at 646.216.8698 or e-mail at harlemworldinfo@gmail.com or contact@harlemworldmagazine.com

Content Marketer Package 

Call us at 646.216.8698 or e-mail at harlemworldinfo@gmail.com or contact@harlemworldmagazine.com

Thought Leader Package 


Banners

Our Harlem World Banners are intended to attract traffic to our HarlemWorldMag.com website for the advertiser:

hw banner sales chart final2

  • Standard (250 x 60) – View Here
  • Large Horizontal (Leader board 728 x 60) – View Here
  • Square Banner (300 x 250) – View Here
  • Large Vertical (Skyscraper 160 x 600) – View Here
  • Half Page (300 x 600) – View Here
  • Embedded Video – View Here

E-mail Blast

E-mail blast – View Here

Our E-mail Blast is an electronic mailing, sent all at once to our opt-in mailing lists. Establish a relationship on our platforms that engages with 5,000+ Harlem influencers and taste makers in the Great Harlem area (ask about the 30,000 list for the Tri-State area and Standard Banner 250 x 60 ads in the Harlem World E-Newsletter).

Radio/Podcast

Radio/PodcastView Here

Our Radio/Podcast station on The Danny Tisdale Show called “the best podcast in Harlem,” averages approximately 15,000 listeners per month with 65% of those in the New York Tri-State area and the rest listening from cities throughout the U.S. and over 100 countries around the world (includes post on site and email blast). In May 2017, Harlem World Radio partnered with Rhythm And Soul Radio who has diverse listenership of 25,000+ in Harlem, NYC, Washington, DC, Atlanta, GA, Greensboro, NC, Los Angeles, CA, the United Kingdom, Australia and Toronto.

Print

Our goal with Print is to drive traffic with content written specific to the community through print across our other Harlem World Magazine platforms.

sheen-wright Mintons and wedding issues

The company’s flagship product started in 2003, helping readers live their best life around the block, around the world of Harlem will re-launch summer 2017 (from the first week of June to the last week of August). Harlem World Magazine is printed once a year each Summer Best Of Harlem issue with a circulation of 15,000 per issue. Print is linked to longer form stories on our website HarlemWorldMag.com.

Please contact us as early as possible, production starts April 2017.

Events

Our goal with our Events is to drive traffic with content written specific to the community through events across our other Harlem World Magazine platforms.

hw lounge2As the organizers of some of Harlem’s largest events, including the Harlem World Lounge and launching in 2017 Harlem World Talks and Harlem World Festival, we offer great venues for sponsors to meet and greet in Harlem.

Sponsors

Contact us regarding the sponsorship of the site, events and/or more.

Services

Harlem World delivers marketing services based on deep industry knowledge and our longtime status as cultural touchstones in Harlem, NY. As one of the area’s premier companies we’ve combined grassroots journalism and strong local relationships to become essential players in key Harlem markets.

  • Web Development: a site that fits the device on which each user is viewing it – mobile phone, tablet or desktop computer.
  • Search Engine Marketing: an ad slot to market your business on search engines.
  • Social Media Marketing: creating content that will engage your followers.
  • Design (websites, banners, etc.,): for an platforms to reach your audience.
  • Print: we offer print ad and design as an integral element of our marketing strategies.
  • Video: Web videos can have a significant impact on increasing your sales and growing your brand. We have a complete in-house Video Department that produces a variety of video-based projects.

Harlem World Digital Services Agency will bring a local-friendly voice to your business as we are considered one of the best digital marketing agencies in the area.


Submission

  • GIF/JPGS: (2) business days prior to launch date.
  • Rich Media: 5/7  days prior to launch date.
  • Note:  If the submitted creative does not conform to the conform to the specifications it will not be placed online and may result in a delayed launch.

Contact Us

At Call us at 646.216.8698 or e-mail at harlemworldinfo@gmail.com or contact@harlemworldmagazine.com.

Last updated July 2017

Photo credit By Seitu Oronde 2010.