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Lesbian, gay, bisexual and transgender consumers are more likely than their heterosexual peers to increase their spending on holiday gifts in the final months of 2009 compared to last year, according to a survey conducted in November by Harris Interactive and Witeck-Combs.
Overall, 29% of LGBT consumers surveyed said they would increase their holiday spending, versus 26% who said they planned to spend less; the balance said they would keep spending around the same. Continue reading
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