Don’t Miss or Misinterpret Your Target Customers
Harlem Business Alliance Presents: Kevin Howell
The concept, “Target Market” is a buzz phrase used by many marketers and business owners. Not surprisingly, there are still significant misconceptions about its importance and relevance to a successful marketing plan. Continue reading
Posted in Consumer, Harlem, Harlem business, Harlem marketing
Tagged 4P’s of marketing (price, Anchor Strategy Group, anchorsllc.com, Borroughs Lamar, Business, business advice, business strategy, gender and age, Harlem, Harlem Business Alliance, Harlem World Magazine, hw lounge, Kevin Howell, market, Marketing and Advertising, Marketing plan, place, product, promotion), small business, Target market
If you think this has been a dismal season for making money, imagine how hard it’s been to persuade people to give it away.
What has historically been the season for fund-raising dinners has hit a perfect storm: a tanking economy and a presidential race sucking away large amounts of donor cash.
A great example of how much is going to politics is the $10 million Barack Obama earned in one night in September at the Greystone Mansion event featuring a concert by Barbra Streisand. Continue reading