Tag Archives: marketing

The Hispanic Society of America And The Numismatic Society, Harlem, 1904

hisp-society-and-ans-ca-1908

Archer Milton Huntington (1870-1955) the adopted son of railroad tycoon Collis Huntington, and the assistance of his wife Anna helped to influence and advance the field of Hispanic studies in the United States in founding the Hispanic Society of America and American Numismatic Society. Continue reading

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Harlem, Walk the Talk – Date & Registration!

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The Changing Demographics In Harlem

Marketing

Sometimes trends evolve and other times they shift abruptly. President John F. Kennedy and his wife, Jacqueline, ruptured food, fashion, and home decorating trends in the 1960s when they moved into the White House. Americans looked to the young and trendy first family as a beacon for taste, setting off a love affair for all things French, including chefs, cooking gadgets, actors, and fashion designers.

Fifty years later America�s newest first family seems destined to have the same kind of cultural impact on Americans� tastes, even as we stagger through an economic crisis. This time, however, it�s middle-class African-American culture (sorry France) in the spotlight, introducing new influences in a way popular hip-hop icons and sports figures never could.

The Obamas are expanding black family definitions beyond Bill Cosby�s Huxtables and Tyler Perry�s Madea Simmons with real-world examples and lessons.

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Harlem Marketers Look Closer

Media

From DMNews.com

President Obama is making his mark with large spending bills and a unique approach to leadership, but he’s also creating subtler effects in the world of marketing by bringing African-Americans into the spotlight as a consumer segment. Lexus, for example, has started targeting black women with ads for its luxury hybrids, and Amtrak recently launched an Acela Express campaign aimed at blacks and Latinos.

“Since the election of President Obama, there is more curiosity about the African American consumer and their behavior on behalf of marketers,” says Esther Franklin, EVP, director of cultural identities for Starcom MediaVest Group (SMG)’s multicultural unit, SMG Multicultural.

“The whole Obama phenomenon should make it easier for marketers to embrace multicultural and diversity in advertising,” adds Sonya Grier, associate professor of marketing at American University.  Continue reading