Tag Archives: Munson Steed

Rev. Al Sharpton, president and founder of the National Action Network, has appointed Munson Steed as Director of the Madison Avenue Initiative (MAI), a program under NAN that addresses fairness in advertising. The formal announcement will be made at NAN’s upcoming national convention in April.

Since its inception, the MAI has addressed the needs of minority-owned companies that do not receive their fair share of corporate and governmental advertising expenditures and the Initiative has already helped redirect millions of dollars to Black and Latino media. MAI has successfully pushed for corporations to make advertising purchases that approach the level of minority consumer patronage of their products in specific markets. Continue reading →