‘SoHa’ Foe And New Harlem Lawmaker Got The Benjamins From Luxe Condo Firm

Newly elected state Sen. Brian Benjamin has raised hell about the rebranding of South Harlem as “SoHa,” calling it a shameless gentrification tactic. Continue Reading →

Harlem Senator Brian Benjamin Introduces Bill To Stop ‘SoHa’ Rebranding

In one of his first orders of business in the New York State Senate, newly-elected Harlem Senator Brian Benjamin has introduced legislation to prevent the real estate industry and other actors from rebranding existing neighborhoods without residents’ permission. Continue Reading →

Harlem Residents Say So What Over Push To Rename The Area Soha

NY1 reports that of all the neighborhood names in America, few are as rich historically, socially, and culturally as Harlem. Continue Reading →