Tag Archives: The Root

Advertisers Urged to Use More Black Media

In a historic show of unity, leading African-American media entities are uniting to bring awareness of black buying power to large advertisers and general audiences through the #INTHEBLACK campaign, which launches today. Continue reading

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The Root, Goes Much Deeper

The Root, an online magazine featuring perspectives from prominent and emerging black thought leaders, today announced that Omar Wasow will be the sites Product Strategist, joining recently named Publisher Donna Byrd. Veterans of Black America Web and BlackPlanet, Byrd and Wasow hope to combine their skills to make The Root a smart, savvy hub of thoughtful news and commentary for the post-Civil Rights generation. Continue reading