Modell’s To Open 2nd Store On 125th Street In Harlem

Modell’s Sporting Goods on August 24, 2017, will open its second location on 125th Street in Harlem.  This will bring Modell’s total store count to 159 locations.  Continue Reading →

Harlem’s A$AP Rocky Partners With Under Armour To Manage Lifestyle Category

We all that A$AP Rocky is a fashionable guy. So it makes sense for Under Armour to hire the Harlem rapper help lead their Lifestyle category. Continue Reading →

Come On Harlem, Be Your Best At The Under Armour “It Comes From Below” Event (Video)

under armour in harlem

Get ready Harlem runners, because today, Under Armour (UA) unveiled the latest chapter in its global marketing campaign, “It Comes From Below™,” which emphasizes skilled footwork and innovative footwear as critical components to every athlete’s training. Continue Reading →