
Diana Benitez, second from left, whispers secrets to Ashley Thomas as the two East Harlem second graders waited for the Three Kings Parade to begin in the Spanish Harlem neighborhood of New York Thursday, Jan. 6, 2005. Hundreds of kids and kings paraded despite frigid temperatures and constant drizzle in honor of one of Latin America’s most important holiday events. (AP Photo/Gregory Bull) .
If you think the holiday shopping season is over, you’re wrong.
A growing number of retailers are promoting the Hispanic tradition of celebrating Three Kings Day every Jan. 6 as a way to extend the buying season past Christmas and connect with Hispanic customers. Continue reading →
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