We love CNBC’s “Restaurant Startup,” what’s better then food and money? Now, we love them more since Steve and Lee, two entrepreneurs who want open Old New York in old West Harlem – as co-host Joe Bastianich said “…is totally where it’s at!”
Steve and Lee were featured in the premiere episode “Cutting the Apron Strings” on CNBC’s “Restaurant Startup,” that aired last week on Wednesday, February 17th at 10PM ET/PT.
“Restaurant Startup” features restaurateur and TV personality Joe Bastianich and chef and restaurateur Tim Love, who vie to invest their own money in restaurant concepts they believe could make them millions. Joining the deal table this season is Elizabeth Blau, a restaurateur and consultant who advises hospitality companies around the world.
Here’s how “Restaurant Startup,” works, each week two teams are invited to pitch their ideas to a panel of two investors. But only one team will receive the opportunity of a lifetime. The chosen team is given the keys to a working restaurant of their choice. They get 36 hours and $7,500 to put their concept to the test and create a business plan; come up with a branding campaign; and finally, launch their dream restaurant. Under the watchful eye of culinary consultant Antonia Lofaso, the aspiring food moguls open their doors, serve their food, and test their concept on the public. Based on the reaction from the diners, the quality of the branding, and the viability of the business plan, Bastianich, Love, and Blau decide whether or not they will put their own money on the line to make someone’s dreams come true – and, hopefully, make big money for themselves.
If you are like us and cant wait for the next episode of “Restaurant Startup,” go to restaurantstartup.cnbcprime.com.