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It’s Not Quite Showtime At The Apollo

Business

apollonight1Michael Jackson’s death may have been a tragedy for his family and fans, but it proved a boon for all kinds of entertainment entities, not least the Apollo Theater.

Giving thousands of mourners a place to congregate in the days after Mr. Jackson’s death—and turning its famed Amateur Night into a tribute to the King of Pop—the historic onetime vaudeville house on West 125th Street reminded the world of its once-central role in popular culture and its hopes to become more relevant now.

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