Business
Before social marketing became synonymous with viral marketing, and opening her flagship store in Harlem there was a tactic called word of mouth. Old-fashioned word of mouth got Lisa Price, former television script coordinator, and her company, Carol’s Daughter, featured on B. Smith, The View and the brass ring of publicity, Oprah.
Carol’s Daughter is a body care company that creates and sells fragrances, body lotions, hair care and cosmetics. Price started developing fragrances for herself in her Brooklyn kitchen while she worked behind the scenes on The Cosby Show. She was soon producing and bottling fragrances and body lotions and selling them from her home, and in 1993 she started selling at flea markets. She expanded her line to include hair care and set up a catalog in 1994 and then a website in 2000.
Continue reading →
Like this:
Like Loading...