Harlem is a local and global brand. Parfums Givenchy is excited to announce its future collaboration with global music icon and Grammy Award-winning artist, and Harlem born Alicia Keys.Alicia Keys is a 15-time Grammy Award-winning singer/songwriter/producer, an accomplished actress, a New York Times best-selling author, an entrepreneur, and a powerful force in the world of philanthropy and in the global fight against HIV and AIDS. She has sold over 30 million records worldwide since making her debut in 2001. Keys is currently working on the follow-up to her last studio album, Girl on Fire.
Alicia is a remarkable woman whose charismatic personality and magnetic beauty are perfectly in line with what Givenchy has always been: noble, distinctive and unexpected….
Parfums Givenchy Global President Thierry Maman said: “Alicia is a remarkable woman whose charismatic personality and magnetic beauty are perfectly in line with what Givenchy has always been: noble, distinctive and unexpected. We very much look forward to working with her on an exciting new perfume project.”
The singer-songwriter joins Jourdan Dunn, Lupita Nyong’o and Zoe Saldana, among others, as Black celebrities who have recently inked beauty deals. For Givenchy’s spring 2014 campaign, creative director Riccardo Tisci tapped another neo-soul singer Erykah Badu for the gig. Essence Magazine wrote this is Keys’ first forary into the business. Most of her work outside music has been philanthropic, such as her HIV/AIDS activism. At this year’s ESSENCE Festival, Keys will host a special ESSENCE Empowerment Experience panel on Friday, July 4th called “Through Love of Self, Family and Community, Empowering Black Women to End AIDS.” In a one-hour conversation, Keys will speak to women whose lives have been impacted by the virus.
“Givenchy has long been one of the world’s most iconic luxury fashion houses, and a personal favourite of mine,” said Alicia Keys. “To be a part of their prestige and elegance is a thrilling moment. I’m honoured to introduce the world to the newest scent by Givenchy.”
Givenchy’s new campaign featuring Alicia Keys will be unveiled in September 2014.