HW Pick: Puma By Rihanna Premieres At NYFW (video)

rihanna2 double sliderOn Friday, February 12th, 2016, Fenty Puma by Rihanna Collection debut its first season at New York’s Fashion Week (NYFW) with a full collection of footwear, apparel and accessories for both women and men.

Rihanna drew inspiration from today’s Japanese street culture and tradition for this first full season since partnering with PUMA in December 2014 as Puma Ambassador and Creative Director.

Here are some images from the Fenty Puma Black Carpet:

neo1

Fashion designer Jeremy Scott attends the FENTY PUMAJ. Alexander attends the FENTY PUMA by RihannaModels pose backstage at the FENTY PUMA by Rihanna AW16A model poses backstage at the FENTY PUMAAlana Hadid attends the FENTY PUMA by Rihanna AW16A attends the FENTY PUMA by Rihanna AW16 CollectionWale attends the FENTY PUMA by Rihanna AW16 CollectionSofia Richie attends the FENTY PUMA by Rihanna AW16Football player Jaelen Strong attends the FENTY PUMA by Rihanna AW16

Rajad Fenty (L) and Monica Braithwaite attend the FENTY PUMA by Rihanna AW16 CollectionModel Naomi Campbell attends the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion WeekEditor-in-Chief of American Vogue Anna Wintour attends the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion WeekChris Rock attends the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion WeekRihanna later told The New York Times that the reason she agreed to do a collection with Puma was because they fully trusted what she could bring to the table.

“They were willing to let me be creative and express myself in whatever way I wanted to,” she explained. “They wanted a change. So I thrive off of challenge like that. I love situations where I can just make something completely different.”

“I actually want people to wear my stuff,” she continued. “That will be the day. The only thing that can make me feel better than tonight is to see somebody else wearing my stuff on the street. Down the street, on Instagram. Instagram’s pretty much down the street at this point. To see anybody, especially if I think they’re cool, and they chose to wear it, that’s a big deal. That’s a big deal. Like somebody buying your music. But better. Because they have to do it in public.”

Beyond a powerhouse cast of models, the front row was a who’s-who of both music and fashion. Everyone from Chris Rock and Pete Wentz to Naomi Campbell and Anna Wintour were in attendance.

The Puma by Rihanna collection goes on sale beginning September 2016.

What do you think about Rihanna’s new collection?

Photo credit: 1) Rihanna. 2) Rihanna. 3) Neo. 4) Fashion designer Jeremy Scott attends the FENTY PUMA. 5)  J. Alexander attends the FENTY PUMA by Rihanna. 6) Models pose backstage at the FENTY PUMA by Rihanna AW16. 7)  A model poses backstage at the FENTY PUMA. 8) Alana Hadid attends the FENTY PUMA by Rihanna AW16. 9) A attends the FENTY PUMA by Rihanna AW16 Collection. 10) Wale attends the FENTY PUMA by Rihanna AW16 Collection. 11) Sofia Richie attends the FENTY PUMA by Rihanna AW16.12) Football player Jaelen Strong attends the FENTY PUMA by Rihanna AW16. 13) Rajad Fenty (L) and Monica Braithwaite attend the FENTY PUMA by Rihanna AW16 Collection. 14) Model Naomi Campbell attends the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week. 15) Editor-in-Chief of American Vogue Anna Wintour attends the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week. 16 ) 

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